meet axel de mersseman

THE FOUNDER & DESIGNER

LIVIN’ was born from a personal journey as much as a creative vision.

After leaving her corporate career at Louis Vuitton in Paris, Axel chose to pursue a long-held dream shaped by her upbringing in the South of France and her passion for travel.

WHERE IT ALL STARTED

2017, BALI

Everything changed during a volunteering mission in a small village in northern Bali, where she witnessed firsthand the island’s plastic pollution while taking part in beach clean-ups alongside local children. 

Unfortunately, the locals had neither the means nor the education to recycle.

She remembered telling herself: “If only there was a way to transform this waste.

OUR COMMITMENT

CLEANING OUR OCEANS, ONE BIKINI AT A TIME

From the materials we use to the way we manufacture our products, we make sustainable choices at every step.

Today, our collections are crafted with a strong focus on high-quality recycled fabrics, sourced from plastic bottles and fishing nets recovered from the ocean, whenever possible.

SWIMWEAR-AS-JEWELRY

Creativity starts with our in-house jewelry design. From crystal-studded starfishes to sculpted sun-shaped rings…

Each piece is a unique creation that cannot be found anywhere else.

TWO BIKINIS IN ONE

Our reversible silhouettes flip from print to solid in seconds, giving you twice the looks with a single piece.

The result? a sustainable essential you’ll reach for season after season.

BORN ON THE FRENCH RIVIERA

LIVIN' is deeply inspired by my home, the French Riviera.

In fact, each design is named after an emblematic beach of the South of France. You will probably recognize a few ones!

WHY LIVIN'?

LIVIN’ came from the need to spread positivity & encourage confidence.

It's an invitation to live your life to the fullest, being kind to others, and caring for the world around you.

join the #livinbabesclub

Want to know more and follow our journey? Sign up to our newsletter!

EXPRESS SHIPPING

Free on orders over €129 in France and over $250 in the US.